A PR firm where clarity and simplicity rule – so that the right message can move minds, make headlines and get people talking. Nationally ranked Capwell Communications is one of Orange County’s top PR firms, and the partner of choice for the nation’s biggest brands and most innovative start-ups.



Agency of record for the refractive marketing group since 2005.
Agency of record from start-up phase to IPO and ultimately acquisition by Abbott Medical Optics.
Provided ongoing PR and media relations support for this worldwide leader in tissue replacement heart valves and heart valve repair products.
Gained international PR visibility for Guinness’ Win Your Own Pub in Ireland contest.
Helped this start-up doll company give Barbie a run for her money with a PR campaign achieving 100+ million impressions and an ad equivalency of $750k.
Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry on a nationwide publicity tour.
To celebrate the 40th Anniversary of the iconic Hula Hoop and Frisbee, the Wham-O Invasion reached 900 million consumer impressions solely through PR.
Directed the multi-million dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, introduced ’ticketless travel’ & the 777 jetliner.

From FDA approval of the world’s first TORIC Intraocular lens (IOL), to promotion for the Implantable Contact Lens, employed award-winning strategies for national consumer awareness.
Repositioned balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy.
The keeper of the world’s biggest brand was first in line to sign onto Capwell’s client roster when the firm was founded.

Strategic PR positioning turned this medical start-up into a Top Medical Breakthrough. Honored by PR Week for “Consumer Campaign of the Year” & “Healthcare Campaign of the Year.”

Put Lynx on the pages of some of the nation’s top magazines and helped raise brand awareness among consumers and industry influencers alike.