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What Clients Say

  • -Matt Smith, Advanced Beauty Systems

    I have known Kimberly for more than a decade and her expertise in PR is unmatched. She is a wonderful person and great business partner who can fully leverage the ever changing media landscape in unique and creative ways. She secured numerous online, TV, and print placements for us and consistently brought us out of the box ideas.

  • -Brian Eskew, Lynx Grills

    When it comes to media relations, Kimberly’s impressive personal connections reflect a who’s who among the media elite. Her firm put Lynx Grills on the pages of some the nation’s top magazines and helped us raise brand awareness and interest among consumers and industry influencers alike.”

  • -Sue Petrella, ReShape Medical

    In a word: unparalleled. We turned to Capwell Communications for strategic positioning and key messaging for our early-stage medical device company. They delivered beyond expectation, with strategic insight and decisive direction, and helped carve a new category for us in an overly crowded marketplace. Kimberly made the entire process enjoyable and she is a pleasure to work with

  • Gala Struthers, Ignite Health

    Kimberly is one of the most talented PR individuals I’ve ever met. She is a joy to work with, very creative and extremely strategic. The value she provides is simply put, invaluable.

  • -Lauren Kanner, Aquesys

    I have worked with Kimberly for over 10 years across multiple companies. I have tapped into her expertise for many different types of assignments including: product branding, procedure naming, professional and patient messaging and consumer PR. Kimberly brings energy, expertise, and ingenuity to each and every project. She is one who can not only think strategically but also can execute flawlessly, garnering placements big and small that are always on strategy. I highly recommend Kimberly!

  • -Steve Chesterman, Abbott Medical Optics

    Kimberly offers the complete package of creativity, experience, expert knowledge and energy. Add in her undeniable passion for the craft, and Kimberly is the model for communications excellence. From concept to final output, she consistently delivers a winning product.

  • -Brad Barnes, trueAnthem / Socially Engaged

    Kimberly is one of the best communicators I have worked with in my professional career. Her ability to gather the support from upper management is equally as valuable as her ability to deliver a crisp message to the outside world.  Kimberly helped launch trueAnthem and position us against the many start-up music companies. In a very crowded market, tA was launched with significant interest. Kimberly’s services were used for several campaigns as we expanded into new market opportunities.

  • -Amanda Fowler, Edwards Lifesciences

    Kimberly is the consummate PR professional. She always brings fresh ideas to the table and has significant depth of experience in the healthcare space that is invaluable. On top of that, she is a pleasure to work with.”

Client Highlights

  • iLasik_logo
    iLASIK

    National consumer PR agency for the world’s most-advanced and innovative vision procedure available today.

  • lynx
    Lynx Professional Grills

    Put Lynx on the pages of some of the nation’s top magazines and helped raise brand awareness among consumers and industry influencers alike.

  • Whamo-logo-png
    Wham-O (Hula-Hoop & Frisbee)

    To celebrate the 40th Anniversary of the iconic Hula Hoop and Frisbee, the Wham-O Invasion reached 900 million consumer impressions solely through PR.

  • Edwards_Lifesciences_logo
    Edwards Lifesciences

    Provided ongoing PR and media relations support for this worldwide leader in tissue replacement heart valves and heart valve repair products.

  • Get-Real-Girl
    Get Real Girl

    Helped this start-up doll company give Barbie a run for her money with a PR campaign achieving 100+ million impressions and an ad equivalency of $750k.

  • abbott_medical_optics_logo
    Abbott Medical Optics

    Agency of record for the refractive marketing group since 2005.

  • staar-surgical
    Staar Surgical

    From FDA approval of the world’s first TORIC Intraocular lens (IOL), to promotion for the Implantable Contact Lens, employed award-winning strategies for national consumer awareness.

  • guinnes-logo
    Guinness

    Gained international PR visibility for Guinness’ Win Your Own Pub in Ireland contest.

  • united
    United Airlines

    Directed the multi-million dollar PR account for the world’s largest airline for nearly a decade. Launched Shuttle by United, introduced ‘ticketless travel’ & the 777 jetliner.

  • merck_logo
    Merck / Merial

    Launched the Merck/Merial Manual for Pet Health Home Edition with spokeswoman Joan Embry on a nationwide publicity tour.

  • intralase-logo
    IntraLase

    Agency of record from start-up phase to IPO and ultimately acquisition by Abbott Medical Optics.

  • Refractec(c)
    Refractec

    Strategic PR positioning turned this medical start-up into a Top Medical Breakthrough. Honored by PR Week for “Consumer Campaign of the Year” & “Healthcare Campaign of the Year.”

  • IndyCar_Logo
    Indy Racing League

    The Green Flag Tour traveled across the country, spanning more than 7,800 miles to bring the excitement of IndyCar® Series racing to fans nationwide.

  • coca-cola-logo
    Coca-Cola

    The keeper of the world’s biggest brand was first in line to sign onto Capwell’s client roster when the firm was founded.

  • baxter_logo
    Baxter

    Conducted award-winning campaign for the FDA approval of the world’s first “artificial heart.”

  • eli-lilly
    Lilly

    Repositioned balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy.