Clients

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Abbott Medical Optics
Agency of record for the refractive consumer marketing group since 2005.
Ask.com
Innovative pitches and out-of-the box approach to PR delivered millions of impressions and helped raise visibility for Ask.com.
Baxter
As agency of record for the cardiovascular and renal divisions, provided ongoing PR and media strategy; conducted award-winning campaign for the FDA approval of the world’s first “artificial heart,” which achieved TV coverage in 44 of the top 50 media markets nationwide.
bodycology
Directed national consumer publicity effort for one of the fastest-growing health and beauty companies in the country and its premier brands. Secured feature placements in People, Shape, OK!, Glamour, Fitness, Family Circle for this mass consumer packaged goods brand.
Coca-Cola
The Coca-Cola Corporation – keeper of the world’s biggest brand -- was first in line to sign onto Capwell’s client roster when she hung her shingle nearly 15 years ago. Capwell not only went on to serve as Media Relations Director and Spokeswoman for Coca-Cola’s Olympic sponsorship, but she also directed PR and media for three events daily to support Coca-Cola’s Olympic marketing efforts, and served as liaison for visiting international media during the Centennial Olympic Games. Capwell continues consulting with the Coca-Cola Company providing media relations and event management for The Coca-Cola Foundation.
CrystaLens
Effectively used PR as a lobbying effort to help secure support for Medicare reimbursement for the world’s first premium intraocular lens (IOL).
Dr. Teal’s
National consumer publicity campaign for this mass consumer packaged goods company positioned Dr. Teal’s Epsom salts, body lotions and creams as the go-to choice for value-conscious consumers.
Edwards Lifesciences
Agency of record for more than 10 years, providing ongoing PR and media relations support for the world’s leading manufacturer of tissue heart valves and heart valve repair products.
Get Real Girl
Helped this start-up doll company with no ad budget and scant production convince skeptical retailers of the demand for a Barbie alternative. Campaign achieved 100+million impressions, with an ad equivalency of $750k. Marquee placements spurred continuing waves of coverage, garnering retailers and investors. Target signed on to test the product after NYT story; and an Associated Press feature created a groundswell of consumer support and demand. First-year sales sold out.
Guinness
To gain national visibility for Guinness' Win Your Own Pub in Ireland contest, Capwell's national media prowess resulted in feature placements in the New York Times, Time Magazine, Associated Press stories in the U.S. and Ireland, a four-minute profile on CNN, and segments on "Access Hollywood" and "Late Night with Conan O’Brien."
Icelandic Glacial Spring Water
As the world’s first and only certified CarbonNeutral bottled spring water, Icelandic Glacial lets consumers drink responsibly, knowing they leave a “net zero” carbon footprint and do not contribute to global warming with their choice of bottled water. The supporting PR campaign helped change the bottled water environmental paradigm. From 100% green energy use and naturally renewable water source, to its fight against global warming, Icelandic Glacial set a new standard in the bottled water industry. Increased U.S. demand driven by PR shows consumers are taking note.
iLASIK
National consumer PR agency of record for the world’s most advanced and innovative vision procedure available today. Helped create and launch the ophthalmic industry’s first viral PR and marketing campaign to reach GenY, which contributed to an 11.4% increase in procedures despite a flat U.S. LASIK market.
Indy Racing League
Tens of thousands of IndyCar racing fans witnessed the Green Flag Tour as it traveled 7,800 miles, criss-crossing the country to build excitement for IndyCar® Series racing. Capwell Communications provided the publicity fuel for the Green Flag Tour, securing TV, radio and print interviews nationwide, blasting off with a strong start in Indianapolis and then powering forward to Denver, San Francisco, Los Angeles, Phoenix, Dallas, Chicago, Detroit, New York City, Washington, D.C., Atlanta, St. Petersburg, Fla., and Miami.
IntraLase
Represented IntraLase from start-up through IPO to acquisition as agency of record for this breakthrough medical technology. Introduced consumers to the first and only “blade-free,” all-laser LASIK technology.
KIA
Secured countless news features and daily-newspaper articles to support Kia Motors’ consumer and PR outreach efforts; provided extensive newsletter copy writing for Kia’s consumer marketing materials.
Lilly
Advanced Cardiovascular Systems needed to cultivate positive positioning for balloon angioplasty. Over a three-year period, the campaign, which leveraged clinical news stories to secure the interest of the nation’s consumer press, helped reposition balloon angioplasty from a “promising therapy” to a “viable alternative” and finally, to “potentially superior” in treating heart attack victims as compared to drug therapy. This gradual clinical acceptance of balloon angioplasty was covered consecutively over the three years, by multiple clinical journals including the New England Journal of Medicine, with the news featured in The New York Times, Time Magazine, USA Today, Wall Street Journal, CNN, ABC, NBC and others.
Lynx Professional Grills
National PR campaign succeeded in placing the “Rolls Royce” of grills on the pages of the nation’s most prominent publications, helping raise brand awareness among consumers and industry influencers alike.
Merck / Merial
Successfully managed the launch of Merck/Merial Manual for Pet Health Home Edition. Working with spokesperson Joan Embry on nationwide media publicity tour for the book, the initiative gained awareness and recognition for the book and the companies supporting it.

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